Read Up on College Admissions

How to Make Those Final Few Edits Count

The Best Way to Give Your Kid an Advantage in College Admissions

The Big Reveal from Harvard’s Admissions Lawsuit: Essays Really, Really Matter

What does it take to get into Harvard? Essays play a bigger role than you think.

What Highly Selective Colleges Look For in College Applications

Everything you need to know about how highly selective colleges choose their applicants. Real strategies for getting in. Most highly selective colleges look for exceptional attributes. Read on to learn how can you show that in your essays.

What the Supreme Court’s Affirmative Action Decision Means for College Essays

College admissions essays are more important than ever as a result of the Supreme Court’s Affirmative Action decision.

Your “Academic Score:” College Admission Data Shows Even Great Academics Aren’t Enough to Get You In

For college admissions, earning a high personal score is more important than earning a high academic score. Here's why.

How to Show Demonstrated Interest & Why It Gets You Into Colleges

Many colleges assess demonstrated interest (likelihood to enroll), due to college rankings. Applicants must research the schools, write great "why us" essays, and show up at events.

Thanks, but no thanks: Why you should skip the New York Times’ “Best College Essays”

Admissions officers track different stats — they look at how students they admitted perform at the school, their graduation rates, and even how they do after graduation.

How Important Are Essays for Me in College Admissions?

Strong essays increase your admissions chances by up to 10 times

Applicants underestimate the power of essays and overestimate academics in college admissions. Essays are the most distinguishing factor in college admissions.

How parents can support kids applying to college — without driving anyone crazy

College application season is stressful for teens, parents, and the whole family. Let's make it a little easier.

Early Action vs. Early Decision: Everything You Need to Know

All about test-optional (and when you should submit scores) | 2022-23

What the data says about whether or not to submit your test scores at test-optional colleges — warning: the data is sparse (not that it stopped us from digging in deeply).